Conca Oil ADG Laus Awards, Photography
Conca aims to reframe the traditional concept of olive oil through a contemporary visual identity that elevates its value and extends its appeal beyond the current local consumer base.
The visual universe created highlights the territory and community behind the oil, using references such as maps and photography to reflect the rural landscape, emphasizing the value of the product while preserving its everyday character. The initiative also seeks to give visibility to small rural producers by showcasing the authenticity and quality of their products through new communication channels.
Creative direction & Graphic by Berta Aracil, Photographer Cèlia Andrés, Light Tech Marcel Barrés.